Excell States It's an 'Isolated Incidence'
Posted by ICv2 on January 23, 2015 @ 3:04 pm CT
Alert retailer John Weddleton of BOSCO’S in Anchorage, Alaska was told by a member of his sales staff on Thursday that a customer mentioned purchasing Fate Reforged on Thursday at Target, breaking the Friday January 23rd street date (see "'Magic: The Gathering--Fate Reforged'"). "I went over yesterday evening to check," he told ICv2 via email. "This is not the first time it has happened up here."
Marketing Director of Sales and Marketing Terry Rosendahl responded via email. "Thank you for letting us know of this issue. It is Excell’s policy to not sell any Magic products before street date. We instruct all of our field personnel and service organizations of this policy. However, in this isolated incidence it would appear the product did make it to shelf one day early. We will work with the store and our personnel to avoid this in the future."