Sales on that first issue, and since, were driven in part by co-creator Noelle Stevenson’s campaign on Tumblr and hand-selling in comic stores by female comic store employee group Beware the Valkyries (see “’Lumberjanes’ Harnesses Tumblr, Hand-Selling Power”). The book was written by Grace Ellis and Noelle Stevenson, with art by Brooke Allen, and co-created by Shannon Waters. It’s been nominated for two Eisner Awards (Best New Series, and Best Publication for Teens, see “The 2015 Eisner Award Nominees”).
The title has also been strong in the book channel, according to BOOM! EIC Matt Gagnon, who told ICv2 earlier this month that the current print runs on Volume 1 stand at 60,000 (see “ICv2 Interview: BOOM! EIC Matt Gagnon”).