Looney Labs announced it is making changes to its Launch Kit program and improvements to its Store Locator. As part of the program, Looney Labs is offering free Launch Kits for upcoming games that include exclusive retailer promo cards.

Looney Labs’ CEO Kristin Looney said the intent of the new, streamlined Launch Kit Service is to make sure that stores have Launch Kits for new games before they are available for sale, in order to help generate interest in new titles before they release.  The new program is designed to improve communication between retailers and Looney Labs, while better integrating the Launch Kit Service and the Store Locator together. The kits are only available directly from Looney Labs.

As part of the new initiative, Looney Labs is offering free Launch Kits to stores that respond to the new program.  The Kits will include posters, promo cards, sell sheets, and demo copies of three upcoming Looney Labs releases:  Batman Fluxx, Adventure Time Fluxx, and Fluxx Dice (see “‘Batman’ and ‘Adventure Time’ ‘Fluxx’” and “Looney Labs Makes ‘Fluxx’ Even More Unpredictable”).  The two free promo cards are “Ancient Psychic Tandem War Elephant” for Adventure Time Fluxx, and “Clayface” for Batman Fluxx. 

A 25-pack of each promo card will be available through distribution with a preorder for the games.

See both cards in the gallery below.