Cryptozoic has made Diamond Comic Distributors the worldwide distributor of its merchandise line to comic and other “select online and other specialty” retailers, the companies announced.  Diamond and sister company Alliance Game Distributors distribute Cryptozoic games and trading cards on a non-exclusive basis.

“We are pleased to expand our existing relationship with Cryptozoic through this agreement, which not only enables us to distribute their upcoming brand new line-up of collectibles and merchandise to comic shops; but also allows us to work closely with them to grow their presence in other diverse markets,” Diamond Vice President of Purchasing, John Wurzer said in the statement.

Cryptozoic has been refining its distribution channels this spring, expanding its relationship with Publisher Services Inc (see “Cryptozoic Expands PSI Relationship”), as well as ending an exclusive hobby distribution relationship with Diamond/Alliance for games (see “Cryptozoic Ends Exclusive Distribution on Games”), and ending direct consumer sales of trading cards on its website (see “Cryptozoic Ends Online DTC Trading Card Sales”).