Upper Deck has begun advance marketing, including demos at San Diego and GenCon, of BreaKey, a new game that incorporates collectible and online features.  In BreaKey two or more players challenge one another using a collection of keys to break off, create, and resolve conflict and win prizes.  The player with the 'Break OFF' wins not only the round, but the opponent's collectible key and key codes as well.  The key and key codes are redeemable for online game play and the ability to re-challenge online opponents and win prizes. 

BreaKey will be released in some regions beginning in Fall 2003 and will launch nationally in Winter 2004.  BreaKey is recommended for ages 9-12.