Warner Bros. has turned up the PR machine as the date for Batman v Superman draws closer, launching new TV spots, releasing a new poster and photos, and announcing licensing partners for the expected blockbuster.

This new poster was Tweeted over the weekend, launching a hashtag war for fans by asking the question: Who will win? #Batman or #Superman?

Warner Bros. Consumer Products has announced its licensees for merchandising and multi-category licensing for the film. Mattel is the global master toy licensee, and will have a toy line including action figures, vehicles, playsets and collectible figures.  The LEGO Group will release construction sets, Funko will release collectible figures, Scholastic will produce a behind-the-scenes children’s film guide and junior novel, and Rubie’s Costume Co. has planned a new line of movie-inspired costumes and accessories for both children and adults. Additional licensees include Titan Books, Thinkway Toys, Jakks Pacific, Tonner Dolls, Bandai America, Spin Master, PEZ Candy, Hallmark, General Mills, and Buffalo Games. Additional international apparel and accessories licensees were also named, including Bioworld, Junk Food, Converse, Under Armour, and New Era Cap Company.

The movie opens in theaters on March 25. The Batman v Superman featurette from the CW Dawn of Justice League special from last week can be seen here: “'Batman v Superman' CW Featurette.”