CMON Limited, which operates a miniatures community site and a board game publisher, is rebranding its company, including its games, as CMON, and retaining the CoolMiniOrNot brand for its community site, the company announced today.  As a result of the rebranding, the CoolMiniOrNot website will retain the old branding and logo, and a new website at the CMON.com URL will carry a new CMON logo.

The new CMON logo uses game components to make up the “C” and the “N,” and the company hopes to evoke the invitational expression “c’mon” with its use.  The new logo retains the colors of the original community site logo, where users vote on each other’s work, to create a visual connection.

Logo elements that showed a miniatures focus, such as the paint brush in the old logo, are eliminated in the CMON logo, reflecting a changing product line with upcoming titles.  “Some of these new titles will still include high-quality miniatures as a game component, but many of them will be a bold new direction for us,” the company said.

Games will begin carrying the new branding with Fall releases.

CMON also announced the acquisition of Zombicide (see "CMON Acquires 'Zombicide'") and a strategic relationship with Good Games Publishing (see "CMON, Good Games Partner for Publishing") today.