The PR machine has shifted into high gear this week for the Doctor Strange movie, with character posters, motion posters, a TV spot and announcement of an IMAX pre-screening event.

Marvel Studios announced the “Expand Your Mind” event taking place in select IMAX theaters nationwide on October 10 at 7pm. The footage event will show a total of 15 minutes of the film in IMAX 3D. Attendees will also receive a limited-edition Doctor Strange IMAX poster.

The Doctor Strange Twitter account posted three motion posters which can be seen below.

Marvel debuted a new Doctor Strange TV spot which delves into the storyline for the film, as well as showing off some great magical effects.

In the gallery below are six character posters for Doctor Strange, Christine Palmer, Baron Karl Mordo, Kaecilius, The Ancient One and Wong.

The San Diego Comic-Con trailer can be seen here: “'Doctor Strange' Comic-Con Trailer.”

Marvel will be debuting a new Doctor Strange miniseries just ahead of the movie (see “Preview: 'Doctor Strange and the Sorcerers Supreme' #1”).

The movie opens in theaters on November 4.