In a new packaging and distribution strategy for its tabletop miniatures games Warmachine and Hordes, Privateer Press will launch Army Boxes, only available to retailers in limited quantities direct from the company. Privateer will release a series of Army Boxes throughout the year, each featuring a different faction from Warmachine or Hordes.
This line of products not available to retailers through distributors is one aspect of a broader Privateer strategy, begun last year, to significantly expand the percentage of its business that it does directly with retailers.
The new line of Army Boxes will feature complete 50 point armies from the factions of the two games. Each Army Box contains previously released models at a significant discount, and are intended for new players or veterans wanting to start a new faction army.
The first two sets, the Cryx Army Box 2017 and the Circle Orboros Army Box 2017, will ship this month.
The Cryx Army Box 2017 will include the Warcaster Asphyxious the Hellbringer, four Warjacks, a Darragh Wrathe, and a unit of 10 Bane Warriors with an officer and standard attachment. MSRP is $159.99.
The Circle Orboros Army Box 2017 will include the Warlock Kromac, five Warbeasts, and two units of Shifting Stones. MSRP is $139.99.
Last fall, Privateer launched a new organized play program to support both games (see “New ‘Warmachine’ and ‘Hordes’ Narrative League OP”).
Click Gallery below for full size images of both factions!