Video Business is reporting that more and more retailers who sell or rent DVDs are also selling 'previously owned' or 'previously rented' DVDs.   A survey by the Video Software Dealers Association found that high profit stores gained a higher percentage of sales from merchandising used DVDs and tapes than did average stores.  Another survey of video stores found that 60% of stores generated 10% or more of their income from sales of previously owned or rented product.

The quick resale of rented video product actually gives independently owned stores a window of opportunity in their competition with the Blockbusters of the world, since the big chains are often prevented from selling off inventory for a specific period of time because of deals made with the studios regulating how quickly the chains can shed their rental inventory.  Retailers who specialize in renting and selling niche video product, such as anime, have also done well with an aggressive program for selling off excess rental inventory, and in catering to customers who want to 'trade in' their old titles for new ones.  The simplicity and robust nature of DVDs, which are difficult to damage under normal conditions of use, make them ideal for resale.