In the trial over ownership of the term “Comic-Con," San Diego Comic Convention, the organization that runs San Diego Comic-Con, rested its case against Dan Farr Productions, which runs Salt Lake Comic Con, on Friday.  Monday morning, attorneys representing Dan Farr Productions filed a motion requesting the judge’s ruling that San Diego Comic Convention had not met its burden of persuasion to show that there was likelihood of confusion between the two show’s marks, or harm to the San Diego brands. 

Among the exhibits supporting the motion was a document in which a $9.62 million price tag was estimated for a marketing campaign for San Diego to “repair the significant ‘brand erosion’” the show has argued it suffered.

Pre-trial jockeying was fierce, with one issue going to the Court of Appeals for resolution (see “Salt Lake Wins on Gag Order”), so this latest filing by Dan Farr Productions is par for the course.  The trial is expected to end this week.