Reno Attendance, Satisfaction Up
Posted by Milton Griepp on March 19, 2018 @ 4:02 am CT
The facility was a step up from Bally’s in Las Vegas, where the show has been in recent years. The improvement in facility, along with the much smaller number of nearby hotels, kept more of the attendees and exhibitors in the hotel, making for a clubbier feel and more opportunities for informal interaction.
Despite a larger exhibit space than last year, the exhibit hall was sold out once again, presenting future problems in accommodating growth at this location. And given the number of exhibitors, the amount of exhibit hall time is insufficient. With around 140 exhibitors and only 10 hours of exhibit time, there is less than five minutes per exhibitor for someone who spends all the available time in the hall without a break, a daunting challenge.
Sponsors received higher visibility than in previous years, with large video screens running sponsor slide shows throughout the convention areas of the facility.
Airfare was generally higher to Reno than to Las Vegas, but costs on the ground were lower, especially for retailers, who received GAMA-subsidized room rates at the hotel.
Reno Gazette Journal. That led to departure delays, missed connections, and delayed returns home for some.
But despite the travel challenges, the overall reaction we heard from retailers, exhibitors, and others at the show was widespread satisfaction with the move and the new location for GAMA Trade Show for the next few years.