Freshness matters.  That's the conclusion to be drawn from the chart of the top 20 best-selling manga of July 2018, based on NPD BookScan data for July (7/1/2018 – 7/29/18) provided to ICv2.  Six of the top 20 were July releases, including volume 39 of Berserk and volume 73 of Bleach, two long-running series that don't hit the charts much any more.  Volume 25 of Attack on Titan, another July release, brings that series back to the top 20 as well.

The top three manga on the chart are the other three July releases. My Hero Academia: Vigilantes is a spinoff of My Hero Academia that is set in the same world but starring different characters (see "Review: ‘My Hero Academia: Vigilantes’ Vol. 1 TP (Manga)").  The latest volumes of One-Punch Man and Dragon Ball Super took the top two spots.  What's missing from this chart, compared to previous months, is Legend of Zelda: Twilight Princess, which hasn't had a new volume out since March.

NPD BookScan Top 20 Manga Graphic Novels – July 2018 (7/1/18 - 7/29/18)

Rank

Title

Author

Publisher

1

ONE-PUNCH MAN VOL. 14

ONE

VIZ MEDIA

2

DRAGON BALL SUPER VOL. 3

AKIRA TORIYAMA

VIZ MEDIA

3

MY HERO ACADEMIA: VIGILANTES VOL. 1

HIDEYUKI FURUHASHI

VIZ MEDIA

4

MY HERO ACADEMIA VOL. 1

KOHEI HORIKOSHI

VIZ MEDIA

5

MY HERO ACADEMIA VOL. 13

KOHEI HORIKOSHI

VIZ MEDIA

6

ATTACK ON TITAN VOL. 25

HAJIME ISAYAMA

KODANSHA COMICS

7

MY HERO ACADEMIA VOL. 2

KOHEI HORIKOSHI

VIZ MEDIA

8

MY HERO ACADEMIA VOL. 12

KOHEI HORIKOSHI

VIZ MEDIA

9

MY HERO ACADEMIA VOL. 3

KOHEI HORIKOSHI

VIZ MEDIA

10

MY HERO ACADEMIA VOL. 4

KOHEI HORIKOSHI

VIZ MEDIA

11

BERSERK VOL. 39

KENTARO MIURA

DARK HORSE MANGA

12

TOKYO GHOUL: RE VOL. 5

SUI ISHIDA

VIZ MEDIA

13

MY HERO ACADEMIA VOL. 11

KOHEI HORIKOSHI

VIZ MEDIA

14

TOKYO GHOUL VOL. 1

SUI ISHIDA

VIZ MEDIA

15

RWBY: OFFICIAL MANGA ANTHOLOGY VOL. 1

VARIOUS

VIZ MEDIA

16

MY HERO ACADEMIA VOL. 5

KOHEI HORIKOSHI

VIZ MEDIA

17

BLEACH VOL. 73

KUBO TITE

VIZ MEDIA

18

MY HERO ACADEMIA VOL. 6

KOHEI HORIKOSHI

VIZ MEDIA

19

MY HERO ACADEMIA VOL. 10

KOHEI HORIKOSHI

VIZ MEDIA

20

SPLATOON VOL. 1

SANKICHI HINODEYA

VIZ MEDIA

Source: The NPD Group/BookScan

On the Superhero chart, DC has the edge with 11 titles (including two from their Vertigo imprint), compared to seven from Marvel.  The other two are from Dark Horse.  The Hellboy omnibus is a July release, while that Overwatch anthology, which came out in October 2017, has charted every month since January.  Like a balloon running out of helium, it is slowly sinking, but it's still there.

NPD BookScan Top 20 'Superhero' Graphic Novels – July 2018 (7/1/18 - 7/29/18)

Rank

Title

Author

Publisher

1

INFINITY GAUNTLET

JIM STARLIN

MARVEL COMICS

2

DARK NIGHTS: METAL: DLX. ED. HC

SCOTT SNYDER

DC COMICS

3

DARK NIGHTS: METAL: DARK KNIGHTS RISING HC

PETER TOMASI

DC COMICS

4

DARK NIGHTS: METAL: THE RESISTANCE

JOSHUA WILLIAMSON

DC COMICS

5

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET

TA-NEHISI COATES

MARVEL COMICS

6

BATMAN: YEAR ONE

FRANK MILLER

DC COMICS

7

WATCHMEN

ALAN MOORE

DC COMICS

8

MS. MARVEL VOL. 1

G. WILLOW WILSON

MARVEL COMICS

9

INFINITY WAR

JIM STARLIN

MARVEL COMICS

10

DARK DAYS: THE ROAD TO METAL HC

SCOTT SNYDER

DC COMICS

11

HELLBOY OMNIBUS VOL. 2

MIKE MIGNOLA

DARK HORSE BOOKS

12

STAR WARS: DOCTOR APHRA VOL. 3

SIMON SPURRIER

MARVEL COMICS

13

V FOR VENDETTA

ALAN MOORE

VERTIGO

14

DEADPOOL KILLS THE MARVEL UNIVERSE

CULLEN BUNN

MARVEL COMICS

15

TEEN TITANS GO!: THEIR GREATEST JIJINKS

VARIOUS

DC COMICS

16

BATMAN: THE KILLING JOKE DLX. ED. HC

ALAN MOORE

DC COMICS

17

BATMAN: THE DARK KNIGHT: MASTER RACE HC

FRANK MILLER

DC COMICS

18

THANOS: THANOS WINS

DONNY CATES

MARVEL COMICS

19

THE SANDMAN VOL. 1

NEIL GAIMAN

VERTIGO

20

OVERWATCH: ANTHOLOGY VOL. 1 HC

VARIOUS

DARK HORSE BOOKS

Source: The NPD Group/BookScan

The Author category is sort of a catchall, and that's particularly true this month: We lead off with two editions of The Adventure Zone, followed by Book One of March, a Neil Gaiman title, a book by an Instagram celebrity, a couple of volumes of Saga, and Nick Drnaso’s Sabrina, the first graphic novel to make the longlist for the Man Booker prize.  If there is a pattern to this, it's that people like to read lots of different stuff, although it's worth noting that half the titles are from Image Comics.

NPD BookScan Top 20 Author Graphic Novels – July 2018 (7/1/18 - 7/29/18)

Rank

Title

Author

Publisher

1

THE ADVENTURE ZONE: HERE THERE BE GERBLINS

CLINT MCELROY

FIRST SECOND BOOKS

2

THE ADVENTURE ZONE: HERE THERE BE GERBLINS (B&N EXC. ED.)

CLINT MCELROY

FIRST SECOND BOOKS

3

MARCH: BOOK ONE

JOHN LEWIS

TOP SHELF PRODUCTIONS

4

NEIL GAIMAN'S A STUDY IN EMERALD HC

NEIL GAIMAN

DARK HORSE BOOKS

5

AM I THERE YET?: THE LOOP-DE-LOOP, ZIGZAGGING JOURNEY TO ADULTHOOD HC

MARI ANDREW

CLARKSON POTTER PUBLISHERS

6

SAGA VOL. 1

BRIAN K. VAUGHAN

IMAGE COMICS

7

SAGA VOL. 8

BRIAN K. VAUGHAN

IMAGE COMICS

8

SABRINA HC

NICK DRNASO

DRAWN & QUARTERLY

9

MONSTRESS VOL. 1

LIU MARJORIE

IMAGE COMICS

10

AMERICAN GODS VOL. 1: SHADOW HC

NEIL GAIMAN

DARK HORSE BOOKS

11

FUN HOME: A FAMILY TRAGICOMIC

ALISON BECHDEL

MARINER BOOKS

12

PAPER GIRLS VOL. 1

BRIAN K. VAUGHAN

IMAGE COMICS

13

THE WALKING DEAD VOL. 29

ROBERT KIRKMAN

IMAGE COMICS

14

SKIN & EARTH HC

LIGHTS

DYNAMITE ENTERTAINMENT

15

SOUTHERN BASTARDS VOL. 4

JASON AARON

IMAGE COMICS

16

SAGA BOOK ONE HC

BRIAN K. VAUGHAN

IMAGE COMICS

17

EVERYONE'S A ALIEBN WHEN UR A ALIEBN TOO: A BOOK HC

JOMNY SUN

HARPER PERENNIAL

18

SAGA VOL. 7

BRIAN K. VAUGHAN

IMAGE COMICS

19

SNOTGIRL VOL. 2

O'MALLEY BRYAN LEE

IMAGE COMICS

20

PAPER GIRLS VOL. 4

BRIAN K. VAUGHAN

IMAGE COMICS

Source: The NPD Group/BookScan

For charts of July graphic novel sales from NPD BookScan:
July 2018 NPD BookScan – Top 20 Adult Graphic Novels
July 2018 NPD BookScan – Top 20 Kids Graphic Novels

For the charts with the actual sales numbers from NPD BookScan, see these articles on the ICv2 Pro site:
July 2018 NPD BookScan – Top 20 Adult Graphic Novels with Actual Sales
July 2018 NPD BookScan - Top 20 Kids Graphic Novels with Actual Sales
July 2018 NPD BookScan - Top 20 Superhero, Manga, Author Graphic Novels with Actual Sales


NPD BookScan collects weekly point-of-sale data on print books from over 16,000 locations including e-tailers, chains, mass merchandisers, independent bookstores, and more.  NPD BookScan covers approximately 85% of the U.S. trade print book market.e ranks on this chart are based on piece sales. Some publishers classify titles that are primarily text, or art books, as graphic novels; we've removed those titles from the ranking above.

For past BookScan Top 20 Graphic Novel lists, see the "BookScan Top 20 GN Index."