Scholastic has planned a massive first printing for the latest volume in Dav Pilkey’s smash hit Dog Man series. Dog Man: Brawl of the Wild will be in stores in the U.S., Canada, U.K., New Zealand, and Australia on December 24 to the tune of five million copies. The print run represents a two-million copy bump over the last release in the series, Dog Man: Lord of the Fleas, which got a three-million copy first printing (see “Scholastic Plans Massive First Printing for Next 'Dog Man' Volume”). These are numbers that have never been seen before in the graphic novel business.

Scholastic also announced the release date for Dog Man: For Whom the Ball Rolls, the seventh volume in the series. It will be on sale August 13.

Pilkey already had considerable popularity due to his Captain Underpants series when Scholastic began releasing Dog Man under the Graphix imprint two years ago. Lord of the Fleas has held the top spot on the NPD BookScan charts since its August release (see October 2018 NPD BookScan - Top 20 Kids Graphic Novels and October 2018 NPD BookScan - Top 20 Kids Graphic Novels with Actual Sales). All five books in the Dog Man series and a box set of the first three volumes currently hold places in the top 20 kids graphic novels list.