Tru Kids Brands, the new company formed by creditors from the ashes of Toys 'R' Us (see "New Company with Toys ‘R’ Us Trademarks Headed to Toy Fair"), plans to begin opening stores in time for the holidays, according to the New York Post.  The number of stores will be small, a "handful," according to the report, and their size will be closer to 10,000 square feet than the 20,000 to 50,000 square foot behemoths the chain operated prior to its shutdown in the US and UK last year (see "Toys ‘R’ Us Closing All US and UK Stores").

The company has data on where its best-performing stores were, so site selection is simplified.  An online store is also planned.

Tru Kids licenses its name to Toys 'R' Us stores outside the U.S. and had Geoffrey’s Toy Box kiosks in Kroger stores for the holidays last year.