Shinobi 7, the game design arm of Seven Seas Entertainment, announced a rebranding, complete with new logo. The new name is S7 Games.

“As S7 Games, we intend to broaden the scope and appeal of our products,” Publisher and CEO Jason DeAngelis said in the announcement.

To date, the firm had focused largely on anime properties, with card games based on Tokyo Ghoul and My Hero Academia. A previously announced partnership with Conan Properties International to produce card and board games on Robert E. Howard’s famous barbarian warrior (see “Conan Heads for Shinobi 7”) remains in place and is the first step for the broader licensing plan.

The press release noted the Conan board game would be headed to Kickstarter this year.