Sales to comic stores were up dramatically in October, according to information released by Diamond Comic Distributors, with periodical sales up 21.05% over October 2018.  Graphic novel sales continued their long decline, with sales down 3.32% vs. October 2017.  But combined sales of comics and graphic novels were strongly positive, up 14.09%.  Year-to-date sales are now up 1.81% vs. 2018, with comic sales up 4.19% and graphic novel sales down 4.16%.

Marvel Comics' market share lead was down a little from pervious months, at less than 8% more than DC Comics', indicating that even though Marvel may have had a good month, DC’s sales also contributed strongly.

Comic Store Market Share (Dollar & Unit Share) – October 2019

Publisher                              Dollar Share    Unit Share
-----------------------------------------------------------------------------

Marvel Comics                      39.51%         45.20%
DC Comics                             31.67%         32.02%
Image Comics                         7.59%           7.18%
IDW Publishing                       3.42%           3.16%
Dark Horse Comics                2.93%           2.11%
BOOM! Studios                       2.32%           2.21%
Dynamite Entertainment      2.21%           1.67%
VIZ Media                                1.33%           0.51%
Oni Press                                 0.56%           0.33%
Titan Comics                           0.48%           0.42%
Other Non-Top 10                  7.98%          5.19%

X-Men #1 was the top title in units, and X-Men titles took three of the top four slots.  Spawn #301, making the title the Guinness-certified longest-running creator-owned superhero comic series, took the #2 slot.

Top 10 Comics by Units Shipped – October 2019
  1.   X-Men #1 (Marvel Comics)
  2.   Spawn #301 (Image Comics)
  3.   Powers of X #6 (Marvel Comics)
  4.   House of X #6 (Marvel Comics)
  5.   The Joker: Year of The Villain #1 (DC Comics)
  6.   Amazing Mary Jane #1 (Marvel Comics)
  7.   Absolute Carnage #4 (Marvel Comics)
  8.   Ghost Rider #1 (Marvel Comics)
  9.   Immortal Hulk #25 (Marvel Comics)
10.   Marauders #1 (Marvel Comics)

Nine of the top ten comics in both units and dollars were priced at $4.99 or more, with two up-priced issues, The Joker/Harley: Criminal Sanity #1 and Harleen #2 pushing two $4.99 titles, Marauders #1 and Ghost Rider #1 out of the top ten comics by dollars ranks.

Top 10 Comics by Dollars Invoiced – October 2019
  1.   X-Men #1 (Marvel Comics)
  2.   Spawn #301 (Image Comics)
  3.   Powers of X #6 (Marvel Comics)
  4.   The Joker: Year of The Villain #1 (DC Comics)
  5.   House of X #6 (Marvel Comics)
  6.   The Joker/Harley: Criminal Sanity #1 (DC Comics)
  7.   Harleen #2 (MR) (DC Comics)
  8.   Immortal Hulk #25 (Marvel Comics)
  9.   Absolute Carnage #4 (Marvel Comics)
10.   Amazing Mary Jane #1 (Marvel Comics)

DC Comics had the best-selling graphic novel by units in comic stores in October, with the first Doomsday Clock collection.

Top 10 Graphic Novels by Units Shipped – October 2019
  1.   Doomsday Clock Part 1 HC (DC Comics)
  2.   The Wicked & The Divine Vol. 9 TP (Image Comics)
  3.   Spider-Man: Life Story TP (Marvel Comics)
  4.   Thanos: The Infinity Ending HC (Marvel Comics)
  5.   Ascender Vol. 1 TP (MR) (Image Comics)
  6.   DC Super Hero Girls at Metropolis High TP (DC Comics)
  7.   The Walking Dead Compendium Vol. 4 TP (Image Comics)
  8.   Critical Role Vol. 1: Vox Machina Origins TP (Dark Horse Comics)
  9.   My Hero Academia Vol. 1 GN (VIZ Media)
10.   Gideon Falls Vol. 3: Stations of The Cross TP (Image Comics)

The latest The Walking Dead Compendium was the top dollar book in October.  Other notable graphic novels in the top ten titles by dollars ranks included IDW’s John Byrne’s Marvel Classics Artifact Edition at #3, and The Boys Omnibus Vol. 1, hanging in several months after the premiere of the Amazon series.

Top 10 Graphic Novels by Dollars Invoiced – October 2019
  1.   The Walking Dead Compendium Vol. 4 TP (Image Comics)
  2.   Doomsday Clock Part 1 HC (DC Comics)
  3.   John Byrne's Marvel Classics Artifact Edition HC (IDW Publishing)
  4.   Namor Sub-Mariner by Byrne and Jae Lee Omnibus HC (Marvel Comics)
  5.   Spider-Man: Life Story TP (Marvel Comics)
  6.   Thanos: The Infinity Ending HC (Marvel Comics)
  7.   Batman by Snyder & Capullo Omnibus Vol. 1 HC (DC Comics)
  8.   The Immortal Hulk Vol. 1 HC (Marvel Comics)
  9.   The Boys Omnibus Vol. 1 TP (MR) (Dynamite Entertainment)
10.   Marvel Masterworks: Ghost Rider Vol. 1 HC (Marvel Comics)

For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during October, see "Top 500 Comics Actual-- October 2019."

For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during October, see "Top 500 Graphic Novels Actual-- October 2019."

For links to all previous Top 300 Comic and Top 300 Graphic Novel articles, see "ICv2 Top 300 Comics and Top 300 GNs Index."