Bornmueller has been brought in to PSi to manage and provide direct oversight of the vendor relations team as well as provide support to vendor clients across PSi's business channels. When asked if this was a new position or if he was replacing someone that left, Mike Krause, PSi's Senior Sales and Marketing Executive responded:
"Yes and no. Our organization is of the size where Dean or myself have always been directly involved in this area, and we will remain directly involved. Bryan affords us the opportunity to level-up our efforts and provide ongoing, more impactful, and more direct support to the vendors we service. Dean and Mike will remain heavily involved."
Bornmueller will be stationed at PSi’s downtown Minneapolis office, which was newly opened this past fall.
“We are thrilled to have Bryan join us in a leadership role, focusing his tremendous experience on the growth and development of the publishers we are fortunate to work with, enabling their organization to most effectively pursue their goals in the global games marketplace.”
Bornmueller will be attending both NY Toy Fair and GAMA trade shows that will be coming up in 2020 on behalf of PSi.