After three false starts in the last eight years from other companies, a Bettie Page movie is finally happening, with filming beginning Monday in New York, according to Variety.

 

Killer Films, fully financed by HBO, is working on The Ballad of Bettie Page, starring Gretchen Mol.  The decision has not yet been made as to whether the film will be released theatrically or be seen first on HBO.

 

Page is the famous cheesecake pin-up girl/bondage model from the '50s who disappeared from the public eye for decades, resulting in many questions about what happened to her before she finally resurfaced in the '90s.

 

In addition to magazines and videos, Page was famous in comic circles as being Dave Stevens' inspiration/model for the female lead in his The Rocketeer comic.

 

A biography, The Real Bettie Page, by Richard Foster, was published in 1997, and delves into her trial for attempted murder and her decade spent in a mental asylum.  The upcoming movie could be extremely compelling and spark renewed interest in Bettie Page licensed products and memorabilia, such as those produced by Dark Horse Comics.