ROLLING FOR INITIATIVE -- PRERELEASE SUGGESTION, WEEKEND SALES REPORT, AND PRIVATE EQUITY AND THE ROAD TO BANKRUPTCY
Column by Scott Thorne
Posted by Scott Thorne on May 18, 2020 @ 12:04 am CT
One more email received on my question a couple of weeks ago regarding what is going to happen with in-store Organized Play and the future of the OP game store model, this one from Eric Garneau, head of Games and Retail at the Chicago Board Game Café. "I would really love Wizards of the Coast to open up Arena card pools for Ikoria over prerelease weekend, so stores could run a social distancing-era tournament with people building decks out of cards they pulled in physical prerelease packs. In my head, on prerelease Friday I could drive around Chicago like some kind of Magic: The Gathering Santa Claus, bringing people the physical product they preordered, and then running a remote event using those same cards that night. It feels like the functionality should already exist in Arena; it's just if WotC would be cool with it. I know this idea has been expressed on the WPN Facebook group and they said they would look into it.
And then, by my count, at least three major retailers have declared bankruptcy since most states shut down for quarantine last March: J. Crew, Neiman Marcus, and just last Friday, J. C. Penney. However, it would appear that the primary reason for the bankruptcy declaration was not the closure, although the drop-off in sales there did not help matters any. Rather it was the same thing that pushed Toys 'R' Us into filing for bankruptcy back in 2018 (see "Toys ‘R’ Us Closing All US and UK Stores"): a reliance on the private equity method of funding to pull a company through.
Although publicly traded, shareholders with enough stock in the company can control it, and with a publicly traded corporation, someone can control it with a surprisingly small amount of stock ownership (the controllers of JC Penny did so while only owning about 8% of the stock), can direct the actions of the corporation, since the rest of ownership is too diffused for the other stockholders to exert much influence on the corporation’s actions. In case of TRU, J. Crew and Neiman Marcus, private equity firms borrowed against the value of the company to buy all of the outstanding stock in the company, taking them from publicly traded corporations to privately held ones that now held all of the debt that the private equity firm had taken on to purchase them. Ideally then, the private equity firm puts in new management to turn the company around, moving it towards profitability and using those profits to pay down the debt before selling the company at a profit 2-3 years later with a target ROI of about 25%. While the majority of private equity firms do just that, a few fail and those are the ones that make headlines as their failures usually lead to bankruptcy and a significant amount of media attention.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.