The differences between buying habits for different graphic novel categories are evident from the charts of the top 20 Author, Manga, and Superhero graphic novels in the book channel, based on NPD BookScan data for 2020 (1/5/20-1/2/21) provided to ICv2.

The Superhero chart is heavy on DC Comics and heavy on Batman, with Alan Moore also prominently featured.  How heavy on DC?  16 of the 20 titles are DC Comics, two are Marvel Comics, and Dark Horse Comics and Oni Press have one each.

Watchmen takes the top spot, which is not surprising as that’s consistently a solid seller.  The number two seller is Harleen, which came out in February 2020 (see "February 2020 NPD BookScan – Top 20 Author, Manga, and Superhero Graphic Novels").  As we noted then, this was the first Harley Quinn graphic novel to make the charts since 2017, and it probably got a bump from the Birds of Prey movie.  It’s impressive, though, that Harleen has remained popular enough to make the Superhero chart every month since then, although it hasn’t made the top 20 Adult chart since February.

Actually, what that means is that everything else did worse.  Apparently, bookstore shoppers have a limited range of superhero interests, and superheroes that aren’t Batman aren’t among them.  (Note that the only two Marvel graphic novels on the list are Star Wars titles.)

NPD BookScan Top 20 'Superheroes' Graphic Novels – Full Year 2020 (1/5/20 - 1/2/21)

Rank

Title

Author

Publisher

1

WATCHMEN (2019 EDITION)

ALAN MOORE

DC COMICS

2

HARLEEN HC

STJEPAN SEJIC

DC COMICS

3

BATMAN: THREE JOKERS HC

GEOFF JOHNS

DC COMICS

4

THE BATMAN WHO LAUGHS

SCOTT SNYDER

DC COMICS

5

BATMAN: THE KILLING JOKE DLX. ED. HC (NEW ED.)

ALAN MOORE

DC COMICS

6

BATMAN: LAST KNIGHT ON EARTH HC

SCOTT SNYDER

DC COMICS

7

V FOR VENDETTA

ALAN MOORE

DC COMICS

8

BATMAN: THE LONG HALLOWEEN

JEPH LOEB

DC COMICS

9

THE SANDMAN VOL. 1: PRELUDES & NOCTURNES 30TH ANN. ED.

NEIL GAIMAN

DC COMICS

10

BATMAN: YEAR ONE

FRANK MILLER

DC COMICS

11

DCEASED HC

TOM TAYLOR

DC COMICS

12

BATMAN: WHITE KNIGHT

MURPHY, SEAN

DC COMICS

13

DOOMSDAY CLOCK PART 2 HC

GEOFF JOHNS

DC COMICS

14

BATMAN: DAMNED HC

BRIAN AZZARELLO

DC COMICS

15

THE WITCHER OMNIBUS

PAUL TOBIN

DARK HORSE COMICS

16

WATCHMEN: THE DLX. ED. HC

ALAN MOORE

DC COMICS

17

STAR WARS: THE RISE OF KYLO REN

CHARLES SOULE

MARVEL COMICS

18

RICK AND MORTY VS. DUNGEONS & DRAGONS

PATRICK ROTHFUSS

ONI PRESS

19

BATMAN: THE DARK KNIGHT RETURNS

FRANK MILLER

DC COMICS

20

STAR WARS: GALAXY'S EDGE

ETHAN SACKS

MARVEL COMICS

Source: The NPD Group/BookScan

Manga fans, on the other hand, really love just one superhero story.  VIZ Media, which is the largest manga publisher, dominates the chart, and one VIZ title, My Hero Academia, accounts for 11 slots.  My Hero Academia is literally a superhero manga, set at a school for superheroes and featuring a large cast of characters with a very miscellaneous set of powers.

Honorable mention on this chart goes to Demon Slayer: Kimetsu no Yaiba, with four volumes.  As with My Hero Academia, there are several early volumes in the top 20, indicating that new readers not only continue to discover the series but like it well enough to keep reading.  This bodes well for both series and is probably related to the fact that both have been adapted into popular anime.  The rest of the chart is assorted first volumes plus the one-shot Uzumaki.  Because everyone loves Junji Ito.

NPD BookScan Top 20 Manga Graphic Novels – Full Year 2020 (1/5/20 - 1/2/21)

Rank

Title

Author

Publisher

1

MY HERO ACADEMIA VOL. 1

KOHEI HORIKOSHI

VIZ MEDIA

2

MY HERO ACADEMIA VOL. 2

KOHEI HORIKOSHI

VIZ MEDIA

3

DEMON SLAYER: KIMETSU NO YAIBA VOL. 1

KOYOHARU GOTOUGE

VIZ MEDIA

4

MY HERO ACADEMIA VOL. 24

KOHEI HORIKOSHI

VIZ MEDIA

5

MY HERO ACADEMIA VOL. 3

KOHEI HORIKOSHI

VIZ MEDIA

6

MY HERO ACADEMIA VOL. 23

KOHEI HORIKOSHI

VIZ MEDIA

7

UZUMAKI HC

JUNJI ITO

VIZ MEDIA

8

MY HERO ACADEMIA VOL. 4

KOHEI HORIKOSHI

VIZ MEDIA

9

DEMON SLAYER: KIMETSU NO YAIBA VOL. 2

KOYOHARU GOTOUGE

VIZ MEDIA

10

MY HERO ACADEMIA VOL. 5

KOHEI HORIKOSHI

VIZ MEDIA

11

MY HERO ACADEMIA VOL. 25

KOHEI HORIKOSHI

VIZ MEDIA

12

HAIKYU!! VOL. 1

HARUICHI FURUDATE

VIZ MEDIA

13

TOILET-BOUND HANAKO-KUN VOL. 1

AIDAIRO

YEN PRESS

14

MY HERO ACADEMIA VOL. 22

KOHEI HORIKOSHI

VIZ MEDIA

15

TOKYO GHOUL VOL. 1

SUI ISHIDA

VIZ MEDIA

16

MY HERO ACADEMIA VOL. 21

KOHEI HORIKOSHI

VIZ MEDIA

17

MY HERO ACADEMIA VOL. 6

KOHEI HORIKOSHI

VIZ MEDIA

18

DEMON SLAYER: KIMETSU NO YAIBA VOL. 3

KOYOHARU GOTOUGE

VIZ MEDIA

19

THE PROMISED NEVERLAND VOL. 1

KAIU SHIRAI

VIZ MEDIA

20

DEMON SLAYER: KIMETSU NO YAIBA VOL. 7

KOYOHARU GOTOUGE

VIZ MEDIA

Source: The NPD Group/BookScan

When we turn to the Author chart, the picture changes.  A number of different publishers are represented on the chart, although a closer look shows a certain consistency: Both the Morrow Gift titles are Strange Planet collections, four of the five Top Shelf Productions titles are volumes of March, all three Dark Horse Comics titles are The Umbrella Academy, and all three First Second Books titles are The Adventure Zone.  So there’s still a certain consistency to it, but overall, the Author chart is more varied than the others.

Strange Planet, which was a breakout hit at the end of 2019, tops the chart, with its sequel right behind it.  The fact that the third best-selling author graphic novel of the year is March, and that all three volumes plus the box set are in the top 20, testifies to this story’s popularity; it’s also impressive that the box set is higher on the chart than volumes 2 and 3.

Down at the bottom of the chart, To Kill a Mockingbird didn’t make the top 20 Adult chart at all in 2020, and the last time it made the Author chart was in August, but it’s a good example of a book that does moderately well every month and ends up with high cumulative sales, as opposed to one that soars and disappears.

NPD BookScan Top 20 Author Graphic Novels – Full Year 2020 (1/5/20 - 1/2/21)

Rank

Title

Author

Publisher

1

STRANGE PLANET HC

NATHAN W. PYLE

MORROW GIFT

2

STRANGER PLANET HC

NATHAN W. PYLE

MORROW GIFT

3

MARCH: BOOK ONE

JOHN LEWIS

TOP SHELF PROD.

4

SNUG: A COLLECTION OF COMICS ABOUT DATING YOUR BEST FRIEND HC

CATANA CHETWYND

ANDREWS & MCMEEL

5

THE ADVENTURE ZONE: PETALS TO THE METAL

CLINT MCELROY

FIRST SECOND BOOKS

6

THEY CALLED US ENEMY

GEORGE TAKEI

TOP SHELF PROD.

7

THE UMBRELLA ACADEMY VOL. 1: APOCALYPSE SUITE

GERARD WAY

DARK HORSE COMICS

8

THE UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION

GERARD WAY

DARK HORSE COMICS

9

THE UMBRELLA ACADEMY VOL. 2: DALLAS

GERARD WAY

DARK HORSE COMICS

10

MARCH (TRILOGY SLIPCASE SET)

JOHN LEWIS

TOP SHELF PROD.

11

THE ADVENTURE ZONE: PETALS TO THE METAL

CLINT MCELROY

FIRST SECOND BOOKS

12

MARCH: BOOK TWO

JOHN LEWIS

TOP SHELF PROD.

13

MARCH: BOOK THREE

JOHN LEWIS

TOP SHELF PROD.

14

FANGS HC

SARAH ANDERSEN

ANDREWS & MCMEEL

15

THE ADVENTURE ZONE: MURDER ON THE ROCKPORT LIMITED!

CLINT MCELROY

FIRST SECOND BOOKS

16

THE ADVENTURE ZONE: HERE THERE BE GERBLINS

CLINT MCELROY

FIRST SECOND BOOKS

17

NOISE: A GRAPHIC NOVEL BASED ON A TRUE STORY

KATHLEEN RAYMUNDO

LIGHTNING SOURCE

18

DUNE: THE GRAPHIC NOVEL BOOK 1 HC

FRANK HERBERT

ABRAMS COMICARTS

19

SAPIENS: A GRAPHIC HISTORY: THE BIRTH OF HUMANKIND (VOL. 1)

YUVAL NOAH HARARI

HARPERCOLLINS

20

TO KILL A MOCKINGBIRD: A GRAPHIC NOVEL HC

HARPER LEE

HARPERCOLLINS

Source: The NPD Group/BookScan

For charts of Full Year 2020 graphic novel sales from NPD BookScan:
Full Year 2020 NPD BookScan – Top 20 Adult Graphic Novels
Full Year 2020 NPD BookScan – Top 20 Kids Graphic Novels

For the charts with the actual sales numbers from NPD BookScan, see these articles on the ICv2 Pro site:
Full Year 2020 NPD BookScan - Top 20 Adult Graphic Novels with Actual Sales
Full Year 2020 NPD BookScan - Top 20 Author, Manga, and Superhero Graphic Novels with Actual Sales
Full Year 2020 NPD BookScan - Top 20 Kids Graphic Novels with Actual Sales


NPD BookScan collects weekly point-of-sale data on print books from over 16,000 locations including e-tailers, chains, mass merchandisers, independent bookstores, and more.  NPD BookScan covers approximately 85% of the U.S. trade print book market.  The ranks on this chart are based on piece sales.  Some publishers classify titles that are primarily text, or art books, as graphic novels; we've removed those titles from the ranking above.

For past BookScan Top 20 Graphic Novel lists, see the "BookScan Top 20 GN Index."