Decipher has announced an eight-week summer promotion to help drive sales of its new MegaMan TCG (see 'Decipher Plans New CCGs') through the hobby channel (game stores, comic stores, etc.). The MegaMan TCG is being sold only through the hobby channel through the summer; it will not hit national mass market retailers until late August.
The promotion gives retailers that pre-order the first MegaMan TCG product, Power Up, by June 9 a promotional kit (shipping July 5th) that includes 15 copies each of four different foil promo cards. The promo cards--MegaMan, Cyber Hero; Rock Solid; Guardian; and Energy Bomb -- will feature exclusive gameplay that will not be featured in later expansions.
Consumers that spend $10 on the MegaMan TCG receive a different promo card from the participating retailer every two weeks in the promotion.
The MegaMan anime recently got a prime spot on the Kids WB Saturday morning line-up (see 'MegaMan: NT Warrior Returns to the WB'), which is going to help drive sales of this property.