Dark Horse Comics has promoted Cara O’Neil to Senior Director of Marketing, the company announced. O’Neil joined the company in 2017 as Senior Manager of Social Media and Marketing Communications and was promoted in 2021 to Director of Marketing Communications (see “Dark Horse Promotes Cara O’Neil
”). During her time at Dark Horse, she has expanded the company’s social media footprint, improved communications, and worked on digital advertising and promotional strategies for a number of high-profile titles, including Berserk, Avatar: The Next Airbender,
and The Umbrella Academy.
O’Neil graduated from Portland State University’s Masters in Publishing program, and she has also worked in both communications and retail bookselling.
O'Neill's promotion comes in the wake of the departure of Matt Parkinson, a 17-year Dark Horse veteran who was most recently Vice President of Marketing. Parkinson left the company earlier this month.
In other comics business news, Mad Cave Studios has hired two Senior Editors, Lauren McGrew-Hitzhusen and Chas! Pangburn. Pangburn will be the lead editor for books in the Mad Cave catalog, while McGrew-Hitzhusen will be the lead for the Maverick young adult imprint.
BOOM! Studios has promoted three editors from within: Dafna Pleban is the new lead Senior Editor for the BOOM! Box imprint, while Allyson Gronowitz has been promoted to Editor and Ramiro Portnoy to Associate Editor.