Goldbrick Games, manufacturer of the new card game Perpetual Commotion, is pursuing a direct-to-retailer distribution model.  We asked co-founder John Blaine the rationale for the strategy.  He cited two primary reasons -- to promote the flow of information from retailers, and to offer a higher level of direct support.  'Our strategy for a direct-to-retail model revolved around us wanting to stay close to the retailers...the best feedback we can get is directly from the retailers; information often travels best on a direct route,' he said. 

'By supporting retailers directly and through our aggressive co-operative marketing programs, we feel we can get Perpetual Commotion off retailers' shelves and into consumers' hands.' 

Goldbrick has launched with an unusually high level of marketing support to promote sell-through (see 'Goldbrick Games Offers Co-op'), including free demo copies of the game, advertising co-op, and tournament support.