The new TCG was revealed as part of the company's Anime Festival Asia Singpore 2023 announcements. Tsuburaya will be running a series of roadshows touting the new TCG to the global markets. This TCG, as described by Tsuburaya, "combines the worldbuilding of the Ultraman series with gameplay and collectability that can be enjoyed by both children and adults." The cards will feature high quality artwork and depict Ultraman’s appearance, power-ups, and special moves.

Ultraman TCG will be launched in Japan, North America, Mainland China, Hong Kong, Taiwan, and select markets in Southeast Asia. They are also running a promotion on their Facebook page to give away Gomora promo cards.

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