A recent article in the Miami Herald detailed the Cartoon Network's highly successful guerrilla marketing campaign for its Adult Swim block of late night cartoons.  The Cartoon Network has representatives from 30 different major universities who travel to Atlanta just before the school year starts to absorb the finer points of marketing cartoons to college kids.  Basically the program consists of a two-pronged attack -- drinking parties at major campus watering holes with the beer flowing and all the channels tuned in to Adult Swim, and giveaways such as posters, t-shirts and duffels all decorated with the appropriate Adult Swim logos. 

There is no denying that the Cartoon Network's strategy, which also includes on air features such as snarky insinuating between show comments backed by a variety of trendy music samples, has been very successful at attracting the young male demographic that has been eluding network television -- Adult Swim's ratings with this group regularly beat Leno and Letterman. 

The Cartoon Network has gone directly after this tough demographic by basing its campaigns in college towns.  Greg Heanue, who heads the Adult Swim marketing team, told the Herald, 'College towns aren't the biggest markets, but if you get kids talking about something there, you eventually get everybody.  Take a town like Norman, Oklahoma, not a big market, but the whole state of Oklahoma goes through there.  You seed the college towns, you get the whole state.'