Jim Crocker of Modern Myths in Northampton, Massachusetts saw the results of the Free Comic Book Day survey (see 'Free Comic Book Day Retailer Survey') and had a few comments:
Regarding 'More than half the respondents rated FCBD 2004 as better than or as good as FCBD 2003,' this can also be reported as 'only 43% of retailers who participated in FCBD 2004 saw an increase in traffic over last year.' Given that almost exactly the same percentage saw no gain from last year and that 27% actually lost ground, I'd say that if it can be called a success this year (which it certainly wasn't for us...) then that 'success' must be qualified.
We were greatly relieved to see the vote go so overwhelmingly for next year's May date. Hopefully, it will get the event back on a growth track after this year's misstep.