Sponsored.  Friendly Skeleton has one mission, to bring more players to the table by making games more accessible.  Accessible is a buzzword that gets thrown around a lot, so we have broken our definition down to three key parts:

Ease of Play
A Friendly Skeleton game is easy to play, but that does not mean it lacks depth.  Our newest game, Flickering Stars, is a strategy action game designed by Matt Leacock and Josh Cappel that gets players playing in less than 5 minutes from opening the box but that box also contains the strategic depth of a 4x game.  In the simplest description, Flickering Stars is a strategy game disguised as a toy.

Representation
A Friendly Skeleton game doesn’t represent one culture or one story.  We want to highlight stories not told and worlds not explored in games.  How about a game about Raccoons and Possums communicating via trash?  Trash Talk is a party game about cute dumpster diving critters communicating via 20 pieces of actual trash, definitely not a story often told.

Affordability
This is often one of the most overlooked factors of accessibility.  If we want our industry and hobby to grow, we must make games more affordable.  Our game Speed Colors is a great example of affordability, it has 6 dry erase markers and 100 dry erase cards for $15.  It’s a family game about memorizing and coloring cards quicker than your opponents.  We wanted to make sure every family could afford it, but also that it was a great value for families so we loaded it with replay value.

Another key ingredient to Friendly Skeleton’s success is persistence.  We don’t believe in the traditional sales cycle of 90% of sales coming from the first 90 days.  Instead, we grow the audience for a game and watch as it spreads through families and friend groups.

One last key ingredient, quirkiness.  Just like our name illustrates, we are as quirky as a skeleton that is friendly.  We do things differently, whether it is our persistence with titles or our use of toys, we always want our products to be slightly different from what everyone else is doing.

Here is where retailers really fit into our plan.  We want our retailer partners to sell our games because they love them and they want to help with our mission.  Don’t stock our games because I ask you to, stock them because you want people to love this hobby like we all do.

So if you own a store and would like demo copies of our quirky products, please reach out to Friendly Skeleton at: jacob@friendlyskeleton.com.

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