The new kit was announced at the end of ICv2's interview with Ravensburger's North America CEO Stephane Madi that happened at Gen Con 2024 (see "ICv2 Interview"). These are the first Villainous organized play kits, and can support up to three events per kit. The kit helps retailers support in-store casual and competitive play events by providing them with various prizes and marketing support assets to give out to their players.
The main attraction of this kit are the Secret Schemes, which are sinister surprise achievements to be completed in-game. These achievements can be tracked on Scheme Tracker cards, which are available alongside marketing materials online, and as players complete the schemes, they can earn prizes from the kit. The prizes included in this kit are 5 Maleficent keychains, 36 stickers of 6 different designs, 5 postcards, and a self-inking stamp to mark Scheme Trackers.
Ravensburger also recently release Villainous: Sugar and Spite (see "'Villainous: Sugar and Spite'").