From 1200 Events
Posted by ICv2 on October 17, 2004 @ 11:00 pm CT
Wizards of the Coast's D&D GameDay was a big success on Saturday, with over 1200 stores participating. An AP story was picked up by numerous local and national news outlets, generating tremendous press for the brand and the event. WotC brand manager Charles Ryan estimated in the article that 25,000 fans participated in the events, which celebrated the 30th anniversary of Dungeons and Dragons.