The Incredibles, the superhero CGI feature produced by Pixar and distributed by Disney, opened big in 3,933 theaters, grossing an estimated $70.7 million over the three-day weekend. If the number holds, that would make The Incredibles the second biggest animated feature ever, just beating Finding Nemo's $70.3 million and falling to Shrek 2's $108 million. The Incredibles is the biggest November opening for an animated feature ever, easily beating Pixar/Disney's Monsters, Inc., which opened with $62.6 million.
In addition to the great buzz surrounding the latest release from the maker of the Toy Story films, Monsters Inc., and Finding Nemo and the marketing campaign mounted by the studio, $60 million in TV advertising came from the film's promotional partners (see 'The Incredibles Gets $60 Million in TV Ads').