Akira Comics of Madrid, Spain, owned by Jesús Marugán, Iván Marugán, Mariano Marugán, and Justina Escobar, is the recipient of the 2025 Will Eisner Spirit of Comics Retailer Award. The store had previously won the award in 2012; the rules allow a previous winner to enter again after 10 years if there has been a significant change in ownership.

The award, which honors a retailer who has supported the medium in both their local community and the larger world of comics, was announced during the Eisner Awards ceremonies at Comic-Con International in San Diego on July 25, 2025.

Five finalists were chosen from a field of 34 entries. The other finalists were Bat City Comic Professionals of Bradenton, FL; The Comic Bug of Manhattan Beach, CA; Dreamers & Make-Believers of Baltimore, MD; and Flying Colors Comics of Concord, CA.

Blackbird Comics and Coffeehouse of Maitland, FL, was the 2024 winner (see “Will Eisner Spirit of Comics Retailer Award Winner 2024”).