
IDW Publishing is continuing to cross-promote its Metal Gear Solid comic series to fans of the three videogame releases. The instruction book for the newest videogame release, Metal Gear Solid 3: Snake Eater, includes a full page ad for the comic that includes the Comic Shop Locator info.
An 8-page preview and the same ad, with the Comic Shop Locator info, also appears in the Metal Gear Solid 3: Snake Eater Official Strategy Guide from Brady Games.
IDW has also mounted a massive PR campaign in videogame magazines for its comic (see 'IDW Plans PR Push for Metal Gear Solid').