DC has announced the hiring of Stephanie Fierman as Senior Vice President of Sales and Marketing. Fierman will manage sales and marketing for both the direct market and the book channel.  DC confirmed that she will have three direct reports to start:  Vice President Sales and Marketing Bob Wayne, Director of Publicity David Hyde, and Rich Johnson, who manages DC's sales to the book trade. 


Fierman comes from Zagat Survey, where she was Chief Sales and Marketing Officer; prior to Zagat, Fierman was Chief Marketing Officer at Reed Business Information, which publishes Publishers Weekly and Variety.