Robert Pilk of Mountain Empire Comics in Bristol, Tennessee saw good results in his store:
Our overall attendance was down about 10% from last year, but we had more first-time visitors, so we count this as a success. We had a Storm Trooper posing with customers and greeting passerbys outside and that worked phenomenally well. We blew through all the alternates and most of the mainstream giveaways. All in all, a great success.