Diamond Comic Distributors and the History Channel are teaming up for a massive cross-promotion tied into the new season of the network's archeological adventure series Digging for the Truth.  The Comic Shop Locator Service figures prominently in the promotion. 

 

Three quarters of a million copies of a 12-page Digging for the Truth mini-comic will be distributed in multiple channels, including comic shops and at HobbyTown USA locations.  The comic will also be included in the History Channel's e-commerce packages.  The 'Search for Shangri-La' story will ask viewers to answer trivia questions about each week's episode at History.com in order to receive clues to solve a mystery. 

 

The Comic Shop Locator Service URL and toll-free number will be featured in the mini-comic.  The CSLS will also be featured in the History Channel TV ads for the promotion and linked from the History.com Website.

 

Radio also figures in the promotion.  Radio stations will run giveaways of graphic novel packages donated by Diamond and the participating station Websites will link to the CSLS. 

 

Retailers that participate in the CSLS and have authorized receipt of promotional materials will receive the free mini-comics and a poster promoting the event on February 17th.