JoyRide is making the promo cards it distributed at summer conventions available to retailers for use in stimulating sales of the Fullmetal Alchemist TCG.
Retailers listed in the FMA TCG store locator are eligible for 50 of each of the eight Heavy Duty (HD) cards (400 total) free. The offer is for retailers only, and JoyRide is asking that they limit requests to one kit per retailer per month, while supplies last.
JoyRide suggests using the cards as customer purchase incentives such as one HD card for every $10 spent on FMA TCG merchandise, or use as tournament prizes or giveaways for other store programs. The cards can help beginners fill out their leader stack, provide variety to experienced players, and should appeal to collectors as well.