Top Cow is going to put the first Freshmen series (now available as a trade paperback, see 'Top Cow Announces Freshmen II') online on Platinum's newly acquired DrunkDuck Website. It will be published one page a day on weekdays, until complete.
Additional issues will be published at the end of the run, and Top Cow plans to put additional series on the site in the future.
Another data point in the ongoing debate over online content and its impact on sales of real world products came last week when Disney CEO Bob Iger said that his company's initiation of sales of movie and TV downloads (see 'Disney, ABC to Sell Shows Online') had not had an impact on sales of DVDs.
According to Home Media Retailing, Target and Wal-Mart, which together control over 50% of the home video market, have been complaining about pricing and other competitive issues vs. online sales. But Iger felt those issues would be resolved, and online and physical sales could co-exist. 'We are growing market share rather than moving business from one platform to another,' he was quoted as saying.
There are obviously circumstances, such as those affecting the music business, in which online distribution negatively affects sales. But there is increasing evidence that there can also be benefits to the sales of physical products from the online distribution of the same content.