Wizards of the Coast is planning an extensive marketing and advertising campaign for the Dreamblade CMG between now and Christmas, focusing on the January release of Dreamblade Miniatures Set III, Chrysotic Plague.
The media blitz will include TV advertising on G4-TV, search engine advertising, and print advertising in industry magazines. Consumer trend expert Steve Greenberg will also include Dreamblade in his arsenal of holiday ideas.
WotC is also offering retailers a CMG spinner rack (see 'WotC Offers CMG Spinner') as well as a photo checklist and countertop pre-order display for Chrysotic Plague.