Column by Scott Thorne
Posted by Scott Thorne on October 24, 2016 @ 12:42 am CT
The new Volo's Guide to Monsters, which will ship from Wizards of the Coast next month represents a couple of firsts for the company.
The first is that I do not remember a previous product from WOTC (or TSR for that matter), ever shipping with two different covers, a "mass market" cover and a FLGS cover. Although WOTC has released subsequent printings of a book sporting a different cover (see the 1st Edition Dungeons & Dragons Players Handbook, Dungeon Masters Guide and Monster Manual), the company has never, to my knowledge, released the same product with different trade dress for different markets at the same time.
upon deciding the company wanted to use the same artist for Queen of the Celts, but realizing a number of retailers might object to what it called the "pinup" cover, it released a tamer cover as well.
Today, there is an unfortunate, at least from my point of view, trend of game companies releasing one version of their game to the mass market and another version to the direct market. Iello’s King of Tokyo comes to mind with its exclusive monster in the version available only at Target. However direct market stores have the option to purchase either or both versions of the Volo cover to offer their customers, not so, a least for a year, the Target version of King of Tokyo.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
March 24, 2017
At GTS, CMON Limited revealed CMON Play, its new retail program for brick and mortar stores in North America. The program includes access to Game Night Kits, Demo Copies, Pre-Release Kits, and Kickstarter Retail Pledges.