Sara Erickson has been promoted to National Hobby Channel Manager at Cryptozoic Entertainment from her position as Retailer Relations Manager.  In her new role, she will continue to interact with retailers but will also handle distributors.  "I think of myself as the retailer advocate within the company and want their voice to be heard in our promotional programs and planning efforts," she said. 

Erickson joined Cryptozoic Entertainment in 2012, working with retailers on Cryptozoic’s organized play programs. 

Erickson is a retailer who’s owned Rook’s Comics and Games, her store in Bozeman, Montana, since 2006.  She was elected in 2011 to the GAMA Retail Board.