Bushiroad has announced a tournament program specifically for the Weiss Schwarz: Sword Art Online TCG release (see "'Sword Art Online' Trial Decks and Boosters"), which will run at participating stores from January 24 to February 2.
 
Participants can win a special Sword Art Online calendar poster or special buttons.  For the $10 entry fee, players will receive two packs of English Weiss Schwarz: Sword Art Online boosters.  Bushiroad will advertise all participating stores on the official Weis Schwarz website as running the event.
 
Ultra Pro has capitalized on the popularity of Sword Art Online to produce TCG accessories (see "'Sword Art Online' TCG Accessories").