Bill Jemas, former Marvel President and Publisher, is launching a new comic book imprint -- Hyp-No-Tech -- with a premier issue that will have a cover price of just seven cents.  Hyp-No-Tech comics will present a diverse series of free-standing stories set in a brand new universe.  Jemas himself provided the plot for the first Hyp-No-Tech release, The Insiders, which debuts in March with layouts by Arthur Dela Cruz, dialogue by Rob Worley and coloring by Jung Choi.

By pricing Hyp-No-Tech's initial offering at just seven cents, Jemas, who displayed a mastery of guerilla marketing (though not of retailer relations) during his stint at Marvel, hopes to overcome the current market's disinclination to accept new offerings from new publishers, and get both retailers and readers to sample the new line.