Wizards of the Coast has announced that Saturday, July 14th, one day after the street date of Magic:  The Gathering 10th Edition (see 'WotC's 10th Edition Surprise'), will be Magic Game Day at premier hobby shops and other stores around the country.  Magic Game Day will feature league play, tournaments, contests, prizes, and promo cards for attending players. 

WotC has also revealed that Lorwyn, the series after 10th Edition, will introduce a new card type that will be part of Magic for the foreseeable future.