Hidden City Games, which successfully launched the category-leading Bella Sara Trading Card Game for girls from 5-12, is changing its name to Hidden City Entertainment.  According to a posting on the company’s Website from CEO Peter D. Adkison, the new broader appellation “better reflects our extended mission.  We are excited about further growing the Bella Sara brand, especially through licensing, and look forward to the launch of our much awaited boys collectibles line.”

Since launching the Bella Sara game, which combines trading cards with a major online component, in 2007, Hidden City has built the brand into a powerhouse.  Bella Sara products are available at more than 65,000 retail outlets ranging from hobby stores to Wal-Mart, Target, and Toys R Us chains in 20 countries.