YTD 2010 Comic Sales Down 4.64%
Graphic Novels Off 3.22%
Published: 12/03/2010, Last Updated: 12/06/2010 02:10pm
Year-to-date sale of comics and graphic novels through Diamond Comic Distributors are off sharply when compared with sales during the first 11 months of 2009. Dollar sales of comics were down by 4.64%, while graphic novels have suffered a somewhat smaller decline of 3.22%. Total sales of comics and graphic novels are down 4.18% even as some other sectors of the economy are experiencing are experiencing a recovery. To be fair comic sales didn’t suffer nearly as much as most other entertainment sectors during the worst of the great recession in 2008 and 2009.
The difference in the decline in year-to-date sales between graphic novels and comics would have been smaller save for what transpired in November. Dollar sales of periodical comics in November were down 4.86% when compared with November of 2009, but graphic novels rebounded strongly with a 11.70% jump over November 2009 fueled by the release of the latest volume (#13) of Robert Kirkman’s The Walking Dead, which has got plenty of “juice” thanks to the highly popular debut of The Walking Dead TV series on AMC. The first volume of The Walking Dead, which was originally released in 2004, also made the top ten, a sure sign that the TV series is having an effect on sales.
For our estimates of actual sales by Diamond
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