DC Comics has released both a 30-second and a 2-minute spot for use by retailers in co-op-based TV advertising campaigns for the first wave of “New 52”.hardcover and trade paperback collections.  The TV spot runs 25 seconds with a 5-second tag for the sponsoring retailers to include their store information.  DC will reimburse retailers for 75% of the cost of the TV campaign, though the amount reimbursement cannot exceed the co-op balance in the retailer’s account.  All DC co-op advertising must be pre-approved.

 

DC has other promo items to help retailers increase sales on the "New 52" collections including a co-op TV commercial endframe, a co-op radio script, co-op ad slicks (both black-and-white & color), house ads, and a checklist with the "New 52" collections release schedule.