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There’ve been lots of high profile people involved with this project, including a David Goyer script with rewrites by Frank Darabont (see "'Godzilla' Gets New Writer, Producer"), Gareth Edwards as the director, and some hurt feelings that ended up in court along the way (see "Legendary Loses a Round").
Godzilla seems to drive product sales in good times and bad, and there’s a good line-up right now ready for the opportunity. In addition to IDW Publishing's popular Godzilla comic book series, and games and merch from Toy Vault, Diamond Comic Distributors has forged a major deal with Toho to import licensed Godzilla merchandise (see "Diamond Deal with Toho for Japanese 'Godzilla' Merch").