ICv2: 'Spider-Man 2,' 'Cap' Videos

Tied to Super Bowl Ads

Posted by ICv2 on February 3, 2014 @ 12:20 am CT

Ads for Amazing Spider-Man 2 and Captain America: Winter Soldier aired during the Super Bowl broadcast, and both were tied to longer videos with new footage. The Amazing Spider-Man 2 ad was tied to a sizzle reel, and the Captain America ad was tied to a new full trailer.

The total number of ads for geek films during the Super Bowl broadcast was down, by our count, from six last year to four this year (Captain America: The Winter Soldier, Noah, Transformers: Age of Extinction, and Amazing Spider-Man 2). The Noah ad was released last week in advance of the broadcast (see "New 'Noah' Trailer").

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