Naruto Volume 11, which rocketed to #1 on the Bookscan graphic novel bestseller list in its first full week of release (see 'Naruto Vol. 11 Tops Charts') is setting manga sales that exceed even its own previous record-setting pace. It hit #21 on USA Today's Top 150 list, the highest ever rank for a manga title.
And Bookscan, which does not have visibility to sales by most of the direct market and many independent booksellers, is showing sales of 10,000 copies per week for its first two weeks on sale. This is a record sales velocity for a manga title in Bookscan reporting.